Internet Marketing

These Internet Marketing resources will help you develop an effective online marketing strategy.  Check them out today! (Scroll down to see all resources.)

To order – Click the Title of the Book

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile's share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had topped 10% of all browsing. In North America, the share of Web traffic from smart phones and tablets was estimated at 28% as of June 2012, with the time spent with mobile growing at 14 times the rate of desktop media.

Although the importance of mobile technologies for marketing communications is widely recognized, the use of proper strategy is not really understood by a lot of marketers. To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.

Combining theoretical understanding of mobile's role in the marketing arena and practical exercises, Rowles teaches how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers' ever-changing mobile interaction with brands.
Web Marketing All-in-One For Dummies

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Provides invaluable advice for establishing a web presence and getting your message out with online advertising
Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
Explains how web analytics can offer you a better understanding of your web marketing efforts
Details ways to establish an online voice with blogging and podcasting
Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
The Internet Marketing Bible

This book is different from all the other books you’ve read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about “the history of the Internet” and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online. 3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you’ll ever read.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE

Publishing is the NEW MARKETING.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

Epic Content Marketing.

One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.

"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

Once we hook customers in with epic content, they reward us by sending our sales through the roof.

Epic Content Marketing provides everything you need to:

* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create--and grow--your audience
* Measure the performance of your content--and increase your content marketing budget

With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!

Check out EpicContentMarketing.com for book bonus material and to download "20 Epic Examples of Content Marketing"
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!