Internet Advertising

These resources on Internet Advertising are sure to boost your online business.  Check them out today! (Scroll down to see all resources.)

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Advertising In A Digital Age

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?

Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally.

Use Online Advertising to:

Reach more people while spending less
Interact with your community
Collect feedback and monitor results in real-time
Make real-time adjustment
Target and re-target your messages for relevancy

Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.

The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to buyers.

You'll learn:

The pros and cons of the most utilized types of online ads and platforms
The most used targeting methods to maximize ad exposure for your target audience
9 advanced tips and tricks to get the most out of Google AdWords
What Native Advertising is and why it matters
Types of ads on Facebook, Twitter, YouTube, and Linkedin
The most important rates and metrics in Online Advertising

The book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level.

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."
—Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks

"The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty."
—Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company

"To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change."
—Ted McConnell, Interactive Innovation Director, Procter & Gamble
Internet Prophets: The World's Leading Experts Reveal How to Profit Online

In this industry-defining book by award-winning author and Reinvention expert, Steve Olsher, you’ll discover:
* The seldom-revealed, proven tools, strategies, and shortcuts leveraged by the world’s leading Internet and Mobile marketing experts to cut through the clutter, reach the masses, and profit online.
* Hundreds of no- and low-cost tactics to cultivate leads, dramatically increase conversion rates, and generate immediate and long-term cash flow.
* The specific answers and steps you must take to dominate your niche, establish significant brand awareness, and foster a loyal, border-line fanatic following.
Internet Prophets provides the exact blueprint you need to create your ideal lifestyle. The time is NOW to build your future. Transform your business--reinvent your life.
"Internet Prophets" is arguably the most comprehensive Internet and Mobile marketing resource ever assembled and features seldom-revealed details from 25 business icons who have changed the game, including:
* Armand Morin: World-renown online expert with sales of over $85M.
* Mike Filsaime: Online legend and creator of well-known products such as Butterfly Marketing.
* Mike Koenigs: Mastermind behind Traffic Geyser, Instant Customer, and Cross Channel Mojo.
* Yanik Silver: Maverick entrepreneur and creator of the Underground Online Seminar.
* Marc Ostrofsky: Sold for $7.5M. Annual online sales of $80+M.
* Dan Hollings: Mobile marketing aficionado and Internet marketing strategist for The Secret.
* And, many others.
When every dollar spent comes out of your pocket, it is imperative to realize the maximum return on your investment while avoiding unnecessary mistakes which cost you time, energy, and valuable resources. To become the best, you must learn from the best. "Internet Prophets" provides the blueprint. The rest is up to you!

Advertising on the Internet: Getting Your Message Across on the World-Wide Web

A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.
Ultimate Guide to Pay-Per-Click Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic • Simple website changes that can increase sales by 500% • How to drive 80% or more of online revenues with rare superconverter keywords • Winning strategies of the world’s top search marketers • The best ads on the internet and how to write them • The real factors for driving high click-through rates • How to find competitors’ budgets, ad copy, and best keywords • How to manage bids without expensive bid-management software • And more!
Internet Advertising: Theory and Research (Advertising and Consumer Psychology)

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations.

Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering:

the foundations of Internet advertising theory
consumer response to Internet advertising
topical areas in which Internet advertising has significant influence on the consumer
human needs and trends that will likely have significant impact on the future of Internet advertising.

This contemporary analysis of Internet advertising will appeal to all practitioners and “students” of the Internet, and will effectively suit courses taught in this area.

Advertising on the Internet

With an annual revenue growth of 75% to 100%, the Internet is the fastest-growing advertising medium in history and appears to be the most measurable and targetable of all advertising vehicles. This book tells you what you need to know to take advantage of the seemingly limitless opportunities now available in Internet advertising.

Whether you have a product or a service to sell, work at an advertising agency, are a marketing professional developing a media plan, a Web developer, graphic designer, or copywriter who'd like to break into the online advertising arena, or have a Web site with ad space to sell, this book is for you. Written by a team of online advertising experts, Advertising on the Internet covers absolutely all the bases—from pricing to graphics to planning an online advertising campaign to finding a job in the industry. A crash course for newcomers and a priceless source of facts, figures, and contact information for experienced Internet advertisers, it fills you in on what you need to know to:

Get up to speed with the state of the art in online advertising
Learn how to measure the success of your ad campaign
Sell advertising space on your own Web site
Negotiate contracts, set prices, and work with ad networks
Budget, plan, produce, and implement a successful Internet advertising strategy
Design great online ads.

"If you're considering running an Internet ad campaign, this book is an excellent way to kick off your education process."

Debra Aho Williamson Editor, Interactive Media & Marketing Advertising Age.